Connecting Globally: Our reflections on Euro Bus Expo 2024
In November we decided to exhibit at Euro Bus Expo 2024 which can only be described as a significant event in our industry. What started as an opportunity to exhibit turned into a remarkable networking and lead-generation experience that exceeded all our expectations. If you doubt the marketing benefits of an industry leading trade show here is our experience.
The show was bustling with energy, drawing attendees from around the world. We were thrilled to connect with professionals from places like Ghana, Iceland, and Turkey – countries we might never have interacted with otherwise. This international representation truly highlighted the event’s global significance and our ability to engage with businesses worldwide.
Wednesday: The Standout Day
While the entire event was impressive, Wednesday emerged as a particularly dynamic day. The exhibition hall was packed, with high-traffic areas and engaged attendees showing genuine interest in our offerings.
Our Show-Stealing Stress Ball
One unexpected highlight was our stress bull mascot, affectionately nicknamed ‘Rocky’. To our surprise and delight, attendees were actively seeking us out to get their hands on this popular giveaway. It became a conversation starter and a memorable brand touchpoint that generated significant buzz. While we had pens and other regular items, it was Rocky who stole the show. Never underestimate the power of something interesting on your stand to give away. It is always a good investment as it will stay on a potential customer’s desk reminding them about Matador® Wipers long after the pens are used up.
Networking Beyond the Exhibition Floor
The Route One awards dinner was a spectacular networking opportunity. Seated next to the ‘rising star’ award winner Tom Berry from Mobico we had a ringside seat for an evening acknowledging hard work and innovation. It was great to see recognition of environmental excellence, from Transdev Blazefield and a special award to the Accessibility and Communities Manager of Brighton and Hove Buses, Victoria Garcia. We made more valuable connections that promise exciting future collaborations.
Venue and Organisation: Seamless Excellence
Both the NEC and The Vox at Resorts World demonstrated exceptional professionalism. The venue’s efficiency was remarkable – particularly impressive was The Vox’s ability to seamlessly serve nine hundred people during the awards dinner, a testament to their exceptional event management.
Key Takeaways for Matador® Wipers
- Global reach is more accessible than ever.
- Creative marketing tools like our ‘Rocky’ stress bull can create memorable brand interactions.
- Industry events remain a powerful platform for networking and lead generation.
We returned from the show not just with a long list of new contacts, but with genuine, promising connections and a renewed excitement about our industry’s potential. There were some great vehicles on show there, and people looking to do business. Well done to the organising team for a great show and congratulations to the winners and nominees in the Route One Awards
With over 40 years’ experience in the wiper industry, Matador® understand our client requirements and bring our expertise to provide tailored solutions to their questions. Visit our website, and get in touch with us to find the answer to your wiper and washer problems.